Strategic Communications

Every communications campaign begins by answering two key questions --- “Where are you now & where do you want to be?”

Drawing from our extensive experience in legislative affairs, political campaigns and corporate communications, we approach your communications needs from a creative solutions-based perspective --- one size DOES NOT fit all.

We’ll develop a comprehensive strategic communications plan custom tailored to your specific needs by:

• Establishing clearly defined objectives
• Determining target audiences/decision makers/constituencies
• Formulating winning strategies
• Crafting articulate, compelling messages
• Employing the most effective tactics

Multi-Media Advertising

We’ve earned the reputation for producing some of the most effective and thought provoking political advertising in the last two decades.

As a full-service advertising agency, we’ll work with clients to choose the best mix of media for your message --- television, radio, direct mail, newspaper, internet --- we’ll produce effective, persuasive ads that reach the intended target audience.

When it comes to advertising, we believe the true measure of an ad is determined by how well it advances your overall strategic objectives.

Grassroots Advocacy

The lexicon of grassroots advocacy has become familiar fodder for news reporters and pundits, which is not to say it’s well understood. Micro targeting, robo-calls, blogging, web campaigns --- we’re not simply “familiar” with these tactics; we’ve mastered their use during the last 20 years of hard fought, bare-knuckled political battles.

As opposed to the “top down” method of traditional lobbying, grassroots advocacy employs a “bottoms up” approach to affecting public policy. However, the two approaches are by no means mutually exclusive.

In fact, the most successful public policy campaigns harness the awesome power and synergies created when both approaches are employed to advanced a policy agenda and impress decision makers.

Polling & Research

Professional empirical research is critical to providing the “road map” for achieving your strategic objectives. Knowing the demographics and socio-economic orientation of your target audience is critical to effective communication.

Through advanced research tools like polling, focus groups and web-based surveys, we’ll analyze your key target audiences before we craft a communications plan and use those same tools to measure the effectiveness of that plan after the campaign is underway.

Public Relations

Public relations is perhaps one of the least understood and hard-to-define areas of communications. It may be easier to understand it by knowing what it is NOT.

Public relations is NOT seeking publicity for publicity’s sake.

Public relations is NOT sitting by a phone waiting for a news reporter to call.

Effective public relations will generate positive perceptions through “earned media” --- a critical component to every strategic communications plan. Unlike paid advertising, positive media coverage is “earned” by influencing what your target audience “sees, reads and hears” by creating perceptions that advanced your strategic goals.

A key function of public relations is crisis management --- the ability to react decisively and deliberately to a situation you did not create. However, through crisis contingency forecasting and advanced planning, we’ll make sure you are prepared for the unexpected.